ActiveCampaign Free Trial: 7 Things to Try in 14 Days as Suggested by a 6-Year User

I’ve been using ActiveCampaign for over 6 years. ActiveCampaign offers a 14-day free trial, which allows users to test the platform with up to 100 contacts. The free trial includes features such as email series automation recipes, drag and drop email designer, automation builder, A/B testing, predictive sending, and more. Users can also request a personalized demo to learn about limited time offers.

As a small business owner, I understand the importance of having a reliable customer relationship management (CRM) system in place. A CRM system allows me to track and manage customer data in real-time, so I can better anticipate customer needs and provide a better overall customer experience. It also helps me streamline my sales and marketing processes, so I can respond quickly to customers and leads. With the right CRM system, I can easily generate and track new leads, fix my sales process, and retain existing customers. Ultimately, a CRM system can help me optimize my operations and deliver amazing customer experiences.

ActiveCampaign is an incredibly powerful sales engagement automation platform, boasting over 120,000 active users worldwide. It provides users with unique and timely messages and human touch to help close sales, making it a powerful and effective way to nurture leads and engage customers.

3 Key factors to consider when choosing a CRM and email marketing tool

When selecting the right tool for my business, I make sure to focus on three key factors: integration, price, and automation. 

First, I need to ensure that my newly chosen automation tool is capable of easy integration with other systems. For example, it can easily integrate to your WordPress / WebFlow / Shopify or other CMS.

Second, I consider the cost of the marketing automation software. Normally, you need to pay a monthly fee, and the price goes up when you have more contacts. I try to avoid any tools that require a consultant for set up and charge a one-time setup fee.

Finally, I consider the automation capabilities of the tool. Automation helps me save time and money and makes sure I can focus on core areas of my business. For e-commerce businesses, you might need abandoned cart recovery or VIP discount email automation. Services businesses may need lead nurturing automation by sending valuable content automatically. For bloggers, you might need new blog updates to be sent automatically, which can be triggered by an RSS feed.

ActiveCampaign is my top pick when taking these three factors into careful consideration.

7 Things to Try During Your ActiveCampaign Free Trial 

Check out ActiveCampaign’s email deliverability

ActiveCampaign has a best-in-class email sender reputation and works with customers to keep their deliverability high. According to Email Tool Tester, ActiveCampaign achieved the #1 spot in their latest deliverability tests, with 79.23% of emails sent ending up in the recipient’s inbox. Reviews from Website Planet and Email Vendor Selection also praise ActiveCampaign’s deliverability. You may find that your emails go into the promotion folder when you test it yourself. That’s normal because every new account needs IP warmup. 

ActiveCampaign Automations

ActiveCampaign offers best-in-class automations that allow users to create different conditions and login options. The “If/Else” statement for an email-related action can be used to create two separate campaigns with the same name in an account. Conditional content allows users to create fewer emails with more personalized content. The “This deal’s” condition can be used in automations to ensure the correct deal is being updated. Additionally, the “Goal” action allows contacts to jump from their current location in an automation if they meet certain conditions.

ActiveCampaign provides a range of automation recipes for various industries and use cases. These recipes are pre-built automation templates that can be imported into an ActiveCampaign account, simplifying the process of setting up automations. The ActiveCampaign Marketplace makes it easy for users to find recipes or filter their options based on industry, experience level, use case, and more. Adding recipes to an ActiveCampaign account can be done with just a few

ActiveCampaign also offers a number of automation recipes that are designed to help marketers make the most of their marketing efforts. These recipes include a Welcome Series, 7 Day Drip Series, Opt-in Incentive Delivery, Form Personalization, Lead Nurturing Series, Re-engagement Campaigns, Cart Abandonment Series, and Post Purchase Follow Up Series etc.

Lead Scoring and Segmentation

Lead Scoring is a system that automatically finds valuable and insightful leads by using a point-based ranking system. It means that you don’t have to go through lots of leads manually to find the best ones. The ActiveCampaign Lead Scoring tool lets brands assign points and scores to different contacts based on their engagement with the brand by setting different rules. This allows businesses to evaluate customer interest in a product and set a score limit before a lead can be scored. Setting up lead scoring in ActiveCampaign also makes it easier to set clear KPIs for marketing and sales.

The ActiveCampaign Email Campaign Designer

ActiveCampaign’s new Email Campaign Designer makes it easier than ever to create and launch effective email campaigns. With the drag-and-drop interface and intuitive design tools, users can quickly create beautiful, customized emails that are optimized for any device. The Email Campaign Designer also includes pre-built templates to help users get started quickly and provides detailed analytics on each campaign so users can track their success.

ActiveCampaign site tracking

ActiveCampaign Site Tracking is a powerful tool that enables businesses to track and analyze user activity on their website. It provides insights into user behavior, such as which pages they visit and which links they click. This helps businesses better understand their customers and tailor their marketing strategies accordingly. Allowing users to segment contacts, follow up automatically, and see visits made by identified contacts in real time is beneficial. To set up Site Tracking, users must copy the code from the “Tracking Code” box in their ActiveCampaign account and paste it into the footer of their website.

Sales Pipeline

ActiveCampaign’s Sales Pipeline is a system that tracks potential buyers as they move further along the buying process. Its design allows for an unlimited number of pipelines to be created, making it perfect for tracking any process. It can help you keep track of open deals and next steps, and can turn potential customers into paying customers. If any business wants to more efficiently track their sales process, this is the right solution. A Sales Funnel is different in that it gives an organized view of the prospective customer’s progress through the funnel, and automated emails are sent at each stage.

Integration with Other Platforms

ActiveCampaign can integrate with a wide variety of platforms, including popular CRMs such as Salesforce, Microsoft Dynamics, and Zoho; eCommerce platforms like Shopify and WooCommerce ; Webinar software like GoToWebinar and WebinarJam; as well as landing page tool like ClickFunnels and Unbounce. Additionally, it can connect with any other platform that has an API via Zapier or Pabbly.

ActiveCampaign 2023 pricing plans

ActiveCampaign offers four pricing plans in 2023: Lite ($9/month for 500 contacts), Plus ($49/month for 500 contacts), Professional ($129/month for 500 contacts), and Enterprise (custom pricing). The Lite plan is designed for solopreneurs who need their marketing to run effortlessly. The Plus plan is suitable for small businesses that need more advanced features such as automation and segmentation. The Professional plan is designed for larger businesses that need more advanced features such as predictive content and A/B testing. Finally, the Enterprise plan is tailored to the needs of large organizations with custom pricing.

Frequently Asked Questions (FAQs) about the trial ActiveCampaign Free Trial